Central Peninsula Hospital - hr Marketing coordinator
(APR 2023 - current)
-Deliver a steady cadence of social media assets promoting culture and job opportunities at cph
-create graphic design assets to support hr driven events
-update and maintain cph careers website
-update and maintain hr page on employee intranet
-create graphic design assets to support hr driven events
-create backdrop and banners for job fairs / career events
-create / update trifold pamphlets for hospital departments for recruitment
-coordinate with hospital marketing department for promotional media
-record and edit video of cph employee & patient testimonials
DYEHARD FAN SUPPLY - GRAPHIC DESIGN/ECOMM MARKETING
(APR 2020 - apr 2023)
-Deliver a steady cadence of email, social and web assets as united campaigns
-Create assets that align with individual client brand standards and guidelines
-Balance multiple projects and clients simultaneously
-Drive E-Commerce sales to achieve profit targets
-Increase ecomm newsletter sign-ups and click-through rates with email Flows
-Quickly provide assets to capitalize on “Hot Market” opportunities
-create Motion Graphics to provide clients with engaging in-venue promotions
-Maintain website graphics to keep current on messaging and promotions
-Regularly review websites to ensure customer UI exceeds expectation
-Conceptualize products stories to align with customers
-Build and maintain website product catalogs
-CREATE LANDING PAGES FOR SPECIAL PRODUCT COLLECTIONS
-MAINTAIN OPEN AND POSITIVE RELATIONSHIP WITH CLIENTS
-ASSIST WITH IN-VENUE SIGNAGE, STORE GRAPHICS, POP-UP TRAILER GRAPHICS
MACK TRUCKS - GRAPHIC DESIGN
(JAN 2016 - FEB 2020)
-Created new branding guidelines for “Mack Electric” vehicles as implemented on Mack LR
-Generated unique vehicle graphics to celebrate the successful launch the Mack Anthem
-Worked cross-functionally with UX team to create visual assets for driver profiles, use-case stories and future connectivity stories to create a Road Map for future products
-Worked with Brand ambassador on Mack Branded Merchandise development - delivering production artwork AND PRODUCT DESIGN for toys and games.
-Authored “Design Fundamentals” branding book to outline Mack brand attributes FOR INTERNAL REFERENCE
MACK TRUCKS - SENIOR INDUSTRIAL DESIGN
(FEB 2011- 2016)
-BRAINSTORMED ADVANCED DESIGN STUDies / Conceptualized SOLUTIONS TO PRESENT TO BRAND LEADERS
-DESIGNED PRODUCTION INTERIOR mach anthem - CONCEPT THROUGH TO PRODUCTION TO DRIVE SALES AND INCREASE MARKET SHARE
-DEFINED PRE-STUdY REFRESH OF PRODUCTION PRODUCTS
RACESENG - INDUSTRIAL DESIGN
(JULY-AUG 2010)
-proVIDED design SOLUTIONS FOR AUTOMOTIVE AFTERMARKET PARTS VIA solidworks
DANIELCLINE.DESIGN CONSULTANCY
(EST. JAN 2010-CURRENT)
-STICKER/LOGO FOR “MIRADA IN THE WILD” - YOUTUBE/PATREON
-LOGO CREATION FOR “SCENT OF ADVENTURE” - PET PHOTOGRAPHY
-Logo and Branding guide for Mountain Made Vans to assist the launch of the company and provide a basis for strong and usable branding
-Logo for Salesforce Saturday Atlanta chapter
ROUSH INDUSTRIES - GRAPHIC & INDUSTRIAL DESIGN
(AUG 2005 - FEB 2009)
-DESIGNED DRAG CAR GRAPHICS package CONCEPT AND PRODUCTION TO PROMOTE ROUSH BRAND
-CREATED SOLUTIONS FOR roush performance productS TO DRIVE BRAND PREMIUM QUALITY
-CREATED roush performance graphic designs for performance part sales FOR UNIQUE CUSTOMER EXPERIENCE
-CREATED AND BRANDED roush industries PRODUCTION DESIGN SOLUTIONS TO ACCOMPANY PROJECT BIDS
-VISUALIZED ROUSH industries design proposals to drive sales
-designed ROUSH PERFORMANCE edition g6 CONCEPT CAr to drive brand enthusiasm
-Designed 2010 Roush Performance Mustang BODY kit for Stage 3 Mustang
AMERICAN IRON AND STEEL - INTERNSHIP
(SUMMER 2004)
-CREATED AND PRESENTED "CARS FOR THE MOVIES” product design study
VOLUNTEER WORK:
-CREATED BRAND APPROPRIATE L.E.A.D. GIRLS OF NC social media/graphic/print design
-DESIGNED TEAM NORMALIZE COMPASSION BIKE MS TEAM jersey
-VISUALIZED OCCUPATIONAL THERAPY BREAST CANCER EDUCATIONAL HANDOUT FOR DIGITAL/print
ADDITIONAL:
(APR 2022 - CURRENT)
-LAUNCHED INSTAGRAM/YOUTUBE CHANNEL “SEMI-WILD ALASKA”