Central Peninsula Hospital - hr Marketing coordinator

(APR 2023 - current)

-Deliver a steady cadence of social media assets promoting culture and job opportunities at cph

-create graphic design assets to support hr driven events

-update and maintain cph careers website

-update and maintain hr page on employee intranet

-create graphic design assets to support hr driven events

-create backdrop and banners for job fairs / career events

-create / update trifold pamphlets for hospital departments for recruitment

-coordinate with hospital marketing department for promotional media

-record and edit video of cph employee & patient testimonials

DYEHARD FAN SUPPLY - GRAPHIC DESIGN/ECOMM MARKETING

(APR 2020 - apr 2023)

-Deliver a steady cadence of email, social and web assets as united campaigns

-Create assets that align with individual client brand standards and guidelines

-Balance multiple projects and clients simultaneously

-Drive E-Commerce sales to achieve profit targets

-Increase ecomm newsletter sign-ups and click-through rates with email Flows

-Quickly provide assets to capitalize on “Hot Market” opportunities

-create Motion Graphics to provide clients with engaging in-venue promotions

-Maintain website graphics to keep current on messaging and promotions

-Regularly review websites to ensure customer UI exceeds expectation

-Conceptualize products stories to align with customers

-Build and maintain website product catalogs

-CREATE LANDING PAGES FOR SPECIAL PRODUCT COLLECTIONS

-MAINTAIN OPEN AND POSITIVE RELATIONSHIP WITH CLIENTS

-ASSIST WITH IN-VENUE SIGNAGE, STORE GRAPHICS, POP-UP TRAILER GRAPHICS

MACK TRUCKS - GRAPHIC DESIGN

(JAN 2016 - FEB 2020)

-Created new branding guidelines for “Mack Electric” vehicles as implemented on Mack LR

-Generated unique vehicle graphics to celebrate the successful launch the Mack Anthem

-Worked cross-functionally with UX team to create visual assets for driver profiles, use-case stories and future connectivity stories to create a Road Map for future products

-Worked with Brand ambassador on Mack Branded Merchandise development - delivering production artwork AND PRODUCT DESIGN for toys and games.

-Authored “Design Fundamentals” branding book to outline Mack brand attributes FOR INTERNAL REFERENCE

MACK TRUCKS - SENIOR INDUSTRIAL DESIGN

(FEB 2011- 2016)

-BRAINSTORMED ADVANCED DESIGN STUDies / Conceptualized SOLUTIONS TO PRESENT TO BRAND LEADERS

-DESIGNED PRODUCTION INTERIOR mach anthem - CONCEPT THROUGH TO PRODUCTION TO DRIVE SALES AND INCREASE MARKET SHARE

-DEFINED PRE-STUdY REFRESH OF PRODUCTION PRODUCTS

RACESENG - INDUSTRIAL DESIGN

(JULY-AUG 2010)

-proVIDED design SOLUTIONS FOR AUTOMOTIVE AFTERMARKET PARTS VIA solidworks

DANIELCLINE.DESIGN CONSULTANCY

(EST. JAN 2010-CURRENT)

-STICKER/LOGO FOR “MIRADA IN THE WILD” - YOUTUBE/PATREON

-LOGO CREATION FOR “SCENT OF ADVENTURE” - PET PHOTOGRAPHY

-Logo and Branding guide for Mountain Made Vans to assist the launch of the company and provide a basis for strong and usable branding

-Logo for Salesforce Saturday Atlanta chapter

ROUSH INDUSTRIES - GRAPHIC & INDUSTRIAL DESIGN

(AUG 2005 - FEB 2009)

-DESIGNED DRAG CAR GRAPHICS package CONCEPT AND PRODUCTION TO PROMOTE ROUSH BRAND

-CREATED SOLUTIONS FOR roush performance productS TO DRIVE BRAND PREMIUM QUALITY

-CREATED roush performance graphic designs for performance part sales FOR UNIQUE CUSTOMER EXPERIENCE

-CREATED AND BRANDED roush industries PRODUCTION DESIGN SOLUTIONS TO ACCOMPANY PROJECT BIDS

-VISUALIZED ROUSH industries design proposals to drive sales

-designed ROUSH PERFORMANCE edition g6 CONCEPT CAr to drive brand enthusiasm

-Designed 2010 Roush Performance Mustang BODY kit for Stage 3 Mustang

AMERICAN IRON AND STEEL - INTERNSHIP

(SUMMER 2004)

-CREATED AND PRESENTED "CARS FOR THE MOVIES” product design study

VOLUNTEER WORK:

-CREATED BRAND APPROPRIATE L.E.A.D. GIRLS OF NC social media/graphic/print design

-DESIGNED TEAM NORMALIZE COMPASSION BIKE MS TEAM jersey

-VISUALIZED OCCUPATIONAL THERAPY BREAST CANCER EDUCATIONAL HANDOUT FOR DIGITAL/print

ADDITIONAL:

(APR 2022 - CURRENT)

-LAUNCHED INSTAGRAM/YOUTUBE CHANNEL “SEMI-WILD ALASKA”